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20 October 2011, 10:26
A graduate from Dorset is selling advertising space on his face to pay off his student debt.
Former Cambridge student, Ed Moyse, along with his friend Ross Harper, will paint different company logos on his cheeks.
Anyone can buy the advertising space, from businesses to individuals or groups, on a day-to-day basis. The logo is then seen by everyone they pass as they go about their daily business.
The graduates, who met on their first day at university, started the business on October 1st and made £3,500 in the first 10 days.
The boys said they are “armed only with massive student debt and a firm grasp of the principles of viral advertising” as they attempt to survive for a year solely on income generated by transforming themselves into walking advertisements.
Mr Moyse, 22, from Poole: “It has exceeded expectations, but we always knew it had value and is novel and crazy.”
So far, one of the main contributors has been online betting agency, Paddy Power.
The pair came up with the idea after graduating in the summer as a scheme which wouldn’t require much investment.