Colchester: Zoo Appy With Awards

Colchester Zoo has scooped two awards for their new mobile phone app in as many weeks.

The Zoo managed to beat off British Airways and MGM Luxor at the Effective Mobile Marketing Awards (EMMAs) as well as being selected as a winner at this year’s Colchester Business Awards.

On both occasions Colchester Zoo and digital partners Crafted Media, were recognised for their level of creativity and their contribution to education. At the EMMAs they took the title of ‘Highly Commended’ in the Travel & Tourism category and came second only to Trip Advisor.  Locally they emerged as winners in the Effective Marketing category at the Colchester Business Awards.

Judges were particularly impressed with how the app delves into Colchester Zoo’s 60 acres of parkland and 260 species of animals. With a zoomable map and What’s On guide, visitors can choose from over 50 displays, add them to their personalised schedule and even receive reminders 10 minutes before each show starts.

The app is available to download for use on the iPhone and iPod Touch from the App Store or from the Android Marketplace for Android users.