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The John Lewis shop will boost local employment with the creation of around 300 new jobs, 120 more than originally planned and investment in the city is also set to increase significantly, now standing at almost double the initial estimate.
It'll be the first store of its kind in the UK and specifically designed for Exeter city centre.
A much bigger shop than the originally planned John Lewis at home, John Lewis Exeter will be located on the Sidwell Street site, owned by Land Securities, and will be open by late 2012.
John Lewis Exeter will offer the full John Lewis assortment, including fashion, beauty, electronics and nursery.
The new plans will further regenerate Exeter’s city centre with John Lewis now occupying all eleven floors of the Sidwell Street site.
The selling space will total 65,000 sq ft over five floors and plans include a customer cafe.