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Local Travel Agent Atlantic Holidays urge tourists not to desert the island
Atlantic Holidays are based in Gloucester and are the UK's biggest independent travel agent offering breaks in Madeira.
Managing Director, Joao Camacho has been running the company for more than 20 years, but his true home is the island itself and most of his family still live there.
Luckily Joao has been in constant touch with all of his family who are unaffected by the storm on Saturday.
Heart's Kate Justice spoke to him about why Madeirans need us now more than ever.