Great Yarmouth: Underage Drinking Campaign

A new initiative has been set up in Great Yarmouth to tackle underage drinking and street drinking.

The Community Alcohol Partnership or CAP has started in Great Yarmouth and will see the Police working with supermarkets such as Asda and Tesco, Great Yarmouth Borough Council, schools and trading standards to try and get alcohol and young people off the streets.

The aim of CAP is to develop a culture where both adults and young people drink responsibly, where those underage are only able to access alcohol under responsible and informed supervision and where safe consumption limits are understood.

The key areas the CAP will work towards are-

  • Reducing the incidents of alcohol sales to young people under 18
  • Reducing proxy purchasing and general supply to under 18s
  • Reducing anti-social behaviour associated with alcohol consumption
  • Improving the health of street drink adults and young people by reducing alcohol consumption to safer levels and raising awareness of the consequences and risks associated with drinking alcohol
  • Improving the general understanding of alcohol strengths and the number of units it's safe to consume in accordance with the Government's safe drinking message
  • Developing a responsible retailing culture that embraces the Challenge 25 policy.
CAP will initially cover the South Yarmouth Safer Neighbourhood Team area, which include 31 off-licence premises and 31 on-licensed including pubs, clubs and bars.