On Air Now
Heart Breakfast with Dave and Heidi 6am - 10am
13 June 2013, 12:19
The full trailer has been released for Norfolk-based film 'Alan Partridge: Alpha Papa'
The two and a half minute video shows Alan as the 'face of a siege' at fictional radio station, North Norfolk Digital.
A media conglomerate is taking over the station and sets into motion what's billed to be 'a hilarious chain of events'.
Scenes for the film were shot in Norwich city centre and at Cromer Pier in February. In the trailer Actor Steve Coogan can be seen running along the pier with a gun in the video.
It's due to hit cinemas on August 7th.