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29 January 2011, 06:00 | Updated: 10 February 2011, 15:52
The future of holiday brand Pontin's has been secured after administrators announced it's been sold.
The holiday company has been sold to the Britannia Hotel Group, which owns the famous Adelphi hotel in Liverpool, in a move which will save the jobs of all 850 staff, including those in Suffolk.
Alex Langsam, owner of Britannia, said: "The prospects for Pontin's are very exciting. Our plans will take shape without delay as we look towards developing a bright future whilst retaining the best traditions of the past."
"Pontin's will remain a national treasure, to be enjoyed by generations to come.''
All five sites - Brean Sands in Somerset, Camber Sands in Sussex, Pakefield in Suffolk, Prestatyn Sands in Denbyshire and Southport in Merseyside - have continued to run as normal while administrators were looking for a buyer.