Weetabix Hit By Shortage

23 April 2013, 12:38 | Updated: 23 April 2013, 12:52

Production of two varieties of Weetabix has had to be cut back at the company's Northamptonshire factories because of a wheat shortage.

It's been caused by extreme cold and wet weather during 2012.

The company - who operate plants near Kettering and Corby - have told Heart they have scaled back production because they haven't been able to make Weetabix Minis and Oatibix Bitesize to their exacting standards.

They're hoping to resolve things as soon as possible.

The company issued the following statement to Heart:

"We can confirm that unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues.

"This has meant a shortage of supplies of these products to the retailers. This is a temporary reduction in production and we are working hard to fully restore normal capacity so our consumers can once again enjoy the products at their best quality.

"The Weetabix Minis and Oatibix bitesize range are made in a unique factory and no other produce made by The Weetabix Food Company are affected.

"We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality.

"The problem is linked to the quality of wheat caused by the extreme wet and cold weather during last year’s growing season. We remain committed to sourcing local wheat, weather permitting."