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25 October 2013, 12:46 | Updated: 25 October 2013, 12:59
Passengers on the East Coast Main Line, which goes through Peterborough, have been promised "innovative timetables'' and a better travelling experience when the line goes back into the private sector.
The new operators of the key line, which is currently being run in the public sector, will also have to demonstrate how they will support economic growth on the route.
Just what will be required of the company which will ultimately run the line was laid down as the Government officially launched the search for a new operator by publishing an East Coast prospectus.
The line has been run under the control of the Department for Transport (DfT) since National Express pulled out of the franchise in November 2009.
Labour and rail unions have bitterly opposed the reprivatisation of the line, pointing to the fact that East Coast has returned large amounts of money to the Treasury since it has been in the public sector.
Labour has also been unhappy at what it sees as the haste by the Government to get the East Coast line back into private hands even though the whole nationwide franchise programme has been put back and altered following the West Coast bidding process fiasco.
The InterCity East Coast prospectus details what potential bidders will need to consider when they start developing their proposals next year.
Developing innovative timetables which build on the core train service requirement published by the DfT;
Investment in innovative ways to transform the customer experience on trains and at stations;
Identifying further opportunities for investment along the route, particularly at stations;
Making the route and train operations more sensitive to the environment;
Involving communities along the route in local decision making;
Demonstrating how their proposals will support economic growth along the route.
Transport Secretary Patrick McLoughlin said: "We want to see a revitalised East Coast railway, one that both rekindles the spirit of competition for customers on this great route to Scotland and competes with the West Coast on speed, quality and customer service.
We need a strong partner to ensure we successfully deliver the £240 million programme of infrastructure investments on the route and the improvements in rolling stock that the multi-billion Intercity Express programme will provide."