IRN BRU Ad Celebrates Scottish Sport Fans
3 July 2014, 05:00
IRN BRU has created a special TV ad ahead of the Commonwealth Games.
It’s about what it means to be a Scottish sports fan, claiming to capture the essence of eternal optimism, talent for friendly banter and never taking themselves too seriously.
Scotland’s other national drink is an official Glasgow 2014 sponsor, and the ad marks the start of a wider multi-media campaign which will even include IRN BRU fish and chip wrappers being used around Glasgow.
Highlights of the advert include a crowd of rowdy pensioners at a game of lawn bowls, a maternity ward full of new-born babies raising foam fingers in support and a rousing scene in a packed Glasgow George Square filled with supporters.
Adrian Troy, Head of Marketing for A.G.Barr, said: "The Glasgow 2014 Commonwealth Games is set to be an unforgettable sporting event that we are incredibly proud to be a part of and as such it is deserving of a really special ad that captures the mood of the nation and reflects what it means to be a true Scottish sports supporter."