Some Sony TVs Going Up In Flames

West Sussex Fire & Rescue Service is urging people to check if they own a Sony Bravia TV that has been the subject of a fire safety warning.

Sony have released a public information notice of an issue affecting a limited number of 40" Bravia LCD TV models, which have been available for purchase in Europe since June 2007.

The products may contain a faulty component, which, in rare cases, could over-heat and ignite melting the upper casing of the television.

People are being urged to check whether they own one of the following Sony Bravia models:

KDL-40D3400; KDL-40D3500; KDL-40D3550
KDL-40D3660; KDL-40V3000; KDL-40W3000
KDL-40X3000; KDL-40X3500; KDL-40Z3000

Sony Bravia owners can identify their model number from the Product Information option in the Set-Up Menu, accessed by pressing the Menu button then the Setting Menu on the TV remote control. The model number is also on a label on the back of the sets.

If you own an affected product, or if you are unsure if your product is affected, you are advised to contact your local Sony Service Centre.

Jackie Boyle, Community Fire Safety Officer for West Sussex Fire & Rescue Service, said: "We haven't been called to any fires involving these particular models of televisions, however, for those people who own a Sony Bravia TV, please do check that yours isn't on the list of potentially faulty models.

"If you do own one of the affected models and you notice any abnormality for example an unusual noise, smell or smoking then turn it off immediately, unplug the power cable and stop using the TV. We also urge everyone to make sure they have a smoke alarm on every floor of their home and test them weekly."