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17 May 2013, 06:05 | Updated: 17 May 2013, 07:15
Giant bits of fruit are taking over Ipswich today for 'Fruity Friday.
Visitors to Tower Ramparts Shopping Centre will be greeted with the sight of giant bananas handing out free fruit samples thanks to the team from Live Well Suffolk.
The healthy lifestyles service will be speaking to shoppers and dressing up in the banana and apple costumes to hand out free fruit as part of the World Cancer Research Fund UK’s (WCRF UK) annual ‘Fruity Friday’ campaign. The event is designed to encourage people to eat ‘just one more’ portion of fruit per day on Friday 17th May as a way of reducing the risk of cancer.
Karen Davies, one of Live Well Suffolk’s dietitians said: “Many of us know that we should be aiming for five portions of fruit and vegetables a day, but unfortunately many of us fail to achieve this target. On average children eat three portions and adults eat four, so we want to encourage as many people as possible to try and have an extra portion a day.”
She continued: “After not smoking, eating healthily and maintaining a healthy weight are the best things you can do to reduce your risk of cancer and we will be using Fruity Friday as an opportunity to speak to local people about their lifestyles and how making small changes can significantly improve your overall health and wellbeing.”
Speaking of the Fruity Friday activities, Mike Sorhaindo, centre manager for Tower Ramparts Shopping Centre said: “Shoppers will be amused by the sight of the Live Well Suffolk team dressed up as bananas and we hope that they will take the opportunity to speak to the team about these important health messages.”
The Fruity Friday campaign is organised by WCRF UK as part of their annual ‘Cancer Prevention Week’ which takes place 13-19th May 2013. The week is designed to promote healthier lifestyle choices which can prevent up to a third of the most common cancers.