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15 January 2014, 06:00 | Updated: 15 January 2014, 15:02
A design will be revealed this morning for the multi-million pound re-fit of the Cornhill in Ipswich town centre.
Five possible concept designs were shown off to the public back in September and now the winning idea is being announced.
The plan will cost more than three million pounds and will bring various changes to the town.
More open space for bigger outdoor events
A bigger and better market
A new central sculpture
More seating for a 'cafe-culture' atmosphere
Heart can tell you first this morning the winning architects in the £3 million-plus scheme are Hall McKnight who were one of five short-listed practices.
Heart has learned it was a unanimous decision.
The competition was a partnership between the retail guru Sir Stuart Rose, Ipswich Central, Ipswich Borough Council, Suffolk County Council, Ipswich MP Ben Gummer and UCS.