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18 November 2011, 05:00 | Updated: 18 November 2011, 14:33
Oxfordshire Fire and Rescue have recruited Drago the Dragon to help bring their safety message to young children.
Firefighters are visiting Woodstock Primary School this morning to introduce children to Drago the Dragon.
Drago stars in a new book which tells the story of a young dragon who runs in to trouble when he is led astray by his brother and causes a fire after playing with matches.
The book aims to teach children causes and consequences of their actions, while providing important safety advice in a fun, colourful and attractive way.
Lisa Rowe, Headteacher at Woodstock CE Primary School, said:
"We are delighted to be supporting the launch of Drago the Dragon at Woodstock Primary School during our annual safety day.
"This year's theme is 'Safety in the Home' and fire safety is a key aspect of this.
"The lovely story of Drago and his unfortunate encounter with matches will be enjoyed by the children and help them learn important messages about fire safety, and like all fairy tales it has a happy ending!"
Drago's story book will be made available to schools across Oxfordshire and given out at events and talks organised by the Fire and Rescue Service.
It's all part of Oxfordshire Fire and Rescue's 365 Alive campaign.
It started in 2007, they aim to save an additional 365 lives and save £100 million over the next 10 years.