New Police Anti-Knife Crime Campaign
Parents in the West Midlands are being told to sit down with their kids and talk about knives.
It's as the police launch a new crackdown, with metal detectors at Schools, Colleges and bus stops.
This is to support ongoing education programmes which the force has successfully been running for a number of years.
Leading the campaign for West Midlands Police, Superintendent Basit Javid said:
"Knife crime is down in the West Midlands but as a community, we must ask ourselves how many more crimes will be committed and lives lost as a result of people carrying knives?
"It is illegal to carry a knife in public and if, like me, people believe that one knife related crime is one too many, they must make a
stand and come forward with information which will help us tackle the problem. We will always take action against those found carrying a knife with offenders looking to receive a minimum jail term of four years."