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14 May 2010, 10:59 | Updated: 14 May 2010, 11:12
Almost a quarter of a million bits of chewing gum are being cleared off the streets of Gravesend in a bid to tidy up the town.
The Family Friendly Gravesham campaign is all about improving the appearance of the town and attracting families to visit.
As well as the gum being taken off the pavements, bins, railings, gates and lampposts are being re-painted.
Chewing gum being dropped on the floor is a big problem for all councils because it costs a lot to clear it up.
A new law means anyone who's caught dropping gum can get a £75 fine, reduced to £50 if paid within seven days.
Council leader Cllr Mike Snelling said: “We are dedicated to making our streets better, cleaner and more inviting. Families are the key and attracting more of them into a pleasant shopping, dining and a place of choice to spend leisure time is very important. We have to get the basics right to create a safe and inviting atmosphere.”
Cabinet member for the environment Cllr John Cubitt added: “Many times each day our green machines clear litter and clean the streets. The council has had many plaudits for its work but always remember that the council doesn’t drop litter, the people do, and everyone has a responsibility here to make and keep the borough tidy.”