Cheryl Cole Hair Ad Cleared

An ad campaign for L'Oreal shampoo - where Cheryl Cole claims her hair feels stronger and full of life - has been cleared by the advertising watchdog.

They'd been complaints because she was wearing extensions.

Cole's hair was styled by her personal hairdresser for the campaign, as was her usual practice.

The Advertising watchdog noted that the consumer testing appeared to demonstrate that the results were achievable by consumers who did not wear hair extensions.