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2 July 2010, 15:23 | Updated: 2 July 2010, 15:29
London 2012 is to sell special badges which organisers say are aimed at the gay community.
London 2012 chief executive Paul Deighton said the pin badge, which will feature the rainbow flag and the Olympics logo, fits into the organisation's aim to reach out to different communites.
The badges will be on sale at London Pride tomorrow and will also be available from the London 2012 online shop.
London 2012 organisers, who want to bill the event as "everyone's Games", plan to market further pin badges over the next year based around the issues of belief, age, disability, gender and ethnicity.