Christmas in August

Selfridges in London is launching their Christmas shop today, earlier than ever before.

145 days before Yule to be precise. The shop has a "Play" theme this year and is selling paint your own baubles, pre-lit and make your own trees, fairy lights, "play" Christmas crackers, wreaths and life size donkeys. Plus, the piece de resistance, a 14 foot Christmas tree by Black Box Trees, specialists in artificial trees, garland and wreaths.

Last year Selfridges opened the Christmas shop on the 8th of August and sold more than a thousand baubles in the first week of trading. This year they've decided to open a week early to make the most of the summer's tourism. 

The Christmas shop is also available online at

Do you think it's too early to start shopping for Christmas? Tell us below!