Debenhams older women ad

The department store's new campaign targets older women

Debenhams has launched a new campaign to target "forgotten women".

The store's new ads feature women in their 40s, 50s and 60s, those generally "forgotten" by the fashion industry, despite the fact that they have more disposable income.

Debenhams will help with style advice too and have created three key looks, Power Dress, All Woman and Casual Cool.

Fashion expert Caryn Franklin, 51, will offer tips on how to dress and make the most of one's assets.