Marc Jacobs launches new perfume

It was celebrity central at Marc Jacobs' launch of his new men's fragrance Bang at Harvey Nichols.

Marc Jacobs has unveiled his new men's fragrance, Bang, at Harvey Nichols in London.

Lots of celebrities turned out for the unveiling of the new perfumes, including models Daisy Lowe and Erin O'Connor, singers Beth Ditto, Pixie Lott and Diana Vickers, Jaime Winstone, Misha Barton, Scissor Sisters Jake Shears, George Lamb and fashion designer Henry Holland.

Madonna's toy boy, Brazilian model Jesus Luz was behind the decks spinning records.

The fragrance retails at £38.50 for 50 ml and will be available from www.perfumeshop.com from the 25th of August.

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