On Air Now
Early Breakfast with James Stewart 4am - 6:30am
6 May 2014, 05:01 | Updated: 6 May 2014, 09:01
Supermarket chain Morrisons has apologised after beaming a baguette advert onto the Angel of the North in Gateshead.
The supermarket tried to launch a new price-cutting campaign over the weekend by projecting an image of a baguette onto the Angel's wings.
The creator of the Angel, Antony Gormley, said:
'I'd rather the Angel is not used for such purposes, but it's out there.'
A number of people reacted angrily to the Morrisons ad on Twitter, with some saying it was vandalism.
A Morrisons spokesperson said:
"We're sorry if you thought we got carried away by shining a baguette on the Angel of the North and apologise unreservedly to those to whom we have caused offence.
We were trying something different which was meant to put a smile on peoples faces but clearly it wasn't to everybody's tastes.
We're so proud of our northern roots and the last thing we want to do is offend anybody."