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'Embrace Life' - the Sussex Safer Roads Partnership's seat belt advocacy commercial has picked up the You Tube Advert of the Year Award.
Up against competition from global advertising agencies, the entries were initially judged by a panel of industry experts before being given over to a public vote. Embrace Life won hands down with viewers, receiving three times more votes than the nearest competitor.
‘Embrace Life’s’ innovative story-telling and emotional approach to a well-trodden subject won hearts and minds the world over.
Having won the YouTube Ad of the Year prize, ‘Embrace Life’ will receive a YouTube homepage ‘take over‘ (worth approximately £75,000) in the new year which will help bring the commercial’s important message to millions more people around the world.