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10 December 2013, 10:23 | Updated: 10 December 2013, 10:36
A pub landlord in Sussex has been forced to apologise over a sign that appeared to mock the police helicopter crash in Glasgow.
Nine people died in the tragedy last month.
The sign outside the Red Lion in Sparrows Green in Wadhurst read '100 percent helicopter proof'.
A number of people took to Twitter to voice their anger after someone took a photo - the sign has since been removed though.
George Barnes, Shepherd Neame property and tenanted trade director, said: "The sign at the Red Lion was deplorable and in no way sanctioned by the brewery. The tenant is self-employed and the operator of the business. We were neither notified of his action in advance, nor authorised it.
“We have made it clear to the tenant responsible that it was utterly unacceptable, which he has wholly accepted. He has apologised for the offence caused and will be making a donation towards the fund set up to help those affected by this tragedy."