Hundreds queue round the block to buy £195 Liberty Beauty Advent Calendar
24 October 2018, 17:08 | Updated: 3 January 2019, 17:14
The luxury festive box is a must-have for serious beauty fans - and this morning hundreds of them waited for the doors to open so they could nab one.
Christmas Eve is two months away today - but for some lucky shoppers, Christmas has come early.
Liberty's Beauty Advent Calendar launched today - and despite retailing for £195 is already on the verge of selling out.
This morning hundreds of shoppers snaked around the edge of the Central London department store in the hopes that they could get their mitts on one of the coveted festive countdowns - which beauty experts spend a YEAR putting together.
Presented in a box shaped like the shopping emporium, complete with Tudor-inspired external beams, 2018's advent calendar is packed with £600-worth of full and sample-sized products from iconic and cult brands including Eve Lom, Egyptian Magic, and Bobbi Brown.
This morning three quarters of the queue - who were entertained while they waited with cups of tea and a performance from the the London Gay Men's Chorus - was made up of men who were picking up one of the calendars as a thoughtful gift for a loved one.
The Liberty Beauty Advent Calendar was first launched in 2013, and quickly became a must-have for beauty fanatics.
A Liberty insider told Heart that over half of the stock had been sold online before the shop's doors opened at 8:30am, adding that this year they had made TWICE as many calendars as in 2017.
If you're yet to get your hands on one there are still a few left in store and online - but you'll have to act quick.