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13 March 2019, 16:04 | Updated: 13 March 2019, 16:10
"Cows about Cambridge" is set to be the city's largest mass-participation art event when 50 life-sized bovine sculptures appear around the city this spring.
Some 50 full-size Cow sculptures, each one individually designed by an artist and sponsored by a local business, will form a trail of discovery across the city from 30 March until 7 June 2020, encouraging residents and employees from Cambridge and the surrounding areas to explore and enjoy their environment from an exciting new perspective.
It’s expected to generate more than £8m of economic value for the region, while promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues.
Cows about Cambridge will involve a large cross-section of the Cambridgeshire community. Schools and colleges will be invited to adopt and design their own ‘mini moos’, as part of a county-wide Learning Programme. Community groups will also have opportunity to tell their stories by working with a regional artist to decorate their very own Cow.
At the end of the project, the Learning Programme and community Cows will find forever pastures back at the organisations that adopted them. The corporate Cows, however, will be auctioned off in a glittering event that will raise more than £250,000 in aid of children’s charity Break.
“This is truly a fun and effective way for businesses to realise their corporate social responsibility objectives,” comments Hilary Richards, CEO of Break. “Here at Break, we make life better for vulnerable young people and families across East Anglia. Proceeds raised through the trail will help us to continue to change young lives and further Break’s work across Cambridgeshire.”
To find out more contact Julie Gaskell, Head of Partnerships at Wild in Art: firstname.lastname@example.org