Victoria Beckham's £180 serum is almost identical to £10 Nivea product

6 February 2020, 14:25

Victoria unveiled her new serum on Instagram
Victoria unveiled her new serum on Instagram. Picture: Instagram/Nivea

Victoria Beckham has launched a new anti-aging serum - but fans have been put off by the hefty price tag.

Victoria Beckham's new serum has caused quite a stir online due to its £180 price tag - and many people have claimed that Nivea's similar £10 product appears to be almost identical.

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Both products claim to reduce the “appearance of fine lines and wrinkles” and give the user firmer skin.

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The ingredients in both products are very similar, with both containing ingredients like sodium hyaluronate, benzyl alcohol, and 1,2-hexanediol.

View this post on Instagram

Back at the office in #VBPreSS20 prints xx VB

A post shared by Victoria Beckham (@victoriabeckham) on

Unveiling the product, Victoria said she had been working on it 'for a long time'.

She said: "The science behind this is so incredible and I really notice a difference in my pore size and the fine lines around my eyes."

The £10 Nivea product contains many of the same ingredients
The £10 Nivea product contains many of the same ingredients. Picture: Nivea

Fans weren't impressed by the price tag, however, with one writing: “Got seriously excited but Googled it and it’s £180. Back to Oil of Olay it is."

Another added: "Too expensive for ordinary people."

And a third wrote: "Make it affordable so most people can buy it, please."


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