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26 March 2019, 13:41 | Updated: 26 March 2019, 17:01
A pair of PrettyLittleThing tracksuit bottoms appear to show what used to be a Fruit of the Loom label, a cheaper brand.
Furious shoppers have accused PrettyLittleThing and Topman of "ripping out" labels from cheaper brands and selling them for a higher price with their own labels stitched in.
Both retailers have been approached by Heart Online for comment.
One Twitter user KT posted a photo of a pair of PrettyLittleThing tracksuit bottoms which appear to show what used to be a Fruit of the Loom label, a cheaper brand.
She captioned the snap: “So @OfficialPLT are selling £6-£12 fruit of the loom joggers, cutting the labels out and charging £20 for products they haven’t even manufactured themselves??”
The post prompted a series of replies from a number of users who had the same experiences, with one pointing towards Topman.
Alex Hughes unpicked the label of his Topman joggers and wrote: “@Topman do it too!”
Byrony Flaherty tweeted: 'Same on my joggers, you can see where the old label is cut off and where they've stitched their label over the top *how bad, not gonna be shopping on pretty little thing anymore!"
The original poster KT later added: "And to people replying saying “it’s business” or “most brands do this,” YES but usually they’ll add their own logos or designs. 'Whereas PLT here have not only done a sloppy job removing the original labels but also not altered the product in any way to justify the > 100% profits made!"
Fruit Of The Loom is a leading garment manufacturer that sells plain T-shirts, jumpers and sweatpants at prices typically under £10.
Factories are known to supply more than one big retailer so it's possible the label replacement took place then.