On Air Now
Early Breakfast with Jenni Falconer 4am - 6:30am
29 November 2018, 10:12 | Updated: 29 November 2018, 12:32
Fans are so desperate to copy the mum-of-three's look that they want her to wear cheaper clothes.
Holly Willoughby has upset I'm A Celeb fans by wearing pricey outfits - that they can't afford - in the jungle.
The-37-year old normally wears a mix of deisgner and high street pieces when presenting This Morning alongside Philip Schofield, however fans were left unimpressed by her "luxury wardrobe" since she's been Down Under.
Last night, Holly ditched her collection with Marks and Spencer in favour of a pricey £90 slogan white T-shirt from American brand Rag & Bone, which she paired with a £325 tartan button-down skirt.
Her high-end items didn't stop there as she ditched high-street brands in favour of a £295 pair of boots by Camilla Elphick which brought her outfit to a total of £710.
Taking to Twitter to voice their surprise, one fan wrote: "Holly's outfit on I'm A Celeb is amazing but £90 for a T-shirt - you are joking me, nearly fell off my chair."
Another added: "Can you please start wearing clothes that I wouldn't need to remortgage my house to buy. Thanks hun."
Many fans also took to her Instagram to plead with the presenter to take mercy on their pockets, insisting they "love Holly's style" but believe her clothes are "too expensive in the real workers day" and "out of my working class budget."
Last week Holly caused shockwaves when she appeared to change her jumper half way through a Bushtucker Trial.
It was later confirmed to Heart.co.uk that she had been wearing a jumper with a slogan on, which broke strict broadcasting compliance rules.
Do you think Holly Willoughby should wear more affordable clothes? Let us know in the poll below.