On Air Now
Early Breakfast with Jenni Falconer 4am - 6:30am
26 November 2018, 11:20 | Updated: 26 November 2018, 11:27
The 37-year-old presenter's enormous salary from her various jobs with ITV has just got even bigger.
Holly Willoughby's seven figure salary has doubled thanks to her last minute signing as the co-host of I'm A Celebrity...Get Me Out Of Here.
Fans will know that the show is usually fronted by Declan Donnelly and Ant McPartlin but due to Ant's recent stint in rehab, Holly was drafted in.
She was recruited to join Dec in hosting the jungle show to give Ant an extended break from telly before hopefully rejoining his presenting bestie next year.
But this huge telly job on top of Holly's regular commitments including This Morning, Dancing On Ice and Celebrity Juice has ended up doubling her salary from ITV.
According to the Daily Mail, she usually earns £2.5 million from the channel which has now risen to a whopping £5 million.
A source revealed: "ITV want to make it clear that she is theirs and they are prepared to pay for it"
"With the exception of Ant and Dec, Holly is their most popular and well-known presenter - and they see her as their main appeal to the female market."
"She has got herself in a place where she can ask for what she wants and ITV will pay her what she is worth. Negotiations on a new contract will start imminently."