Davina McCall scolded by Phillip Schofield for saying 'banned' word on This Morning

20 November 2020, 10:01

Davina McCall said the word during the fashion segment of yesterday's show.

Phillip Schofield wasn't best pleased with Davina McCall during yesterday's This Morning after she used a 'banned' word during the show.

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Davina - who was standing in for Holly Willoughby on yesterday's show - was being shown a selection of boots during a fashion segment with Gok Wan when she said the offending word.

When the former Big Brother host, 52, was shown a pair that costed £26, she described them as 'cheap' - which she was then told was a word they didn't use.

Davina described a bag as 'cheap' during a fashion segment
Davina described a bag as 'cheap' during a fashion segment. Picture: ITV

She said: "I love the boots, I like all the really cheap shoes – it's so good!"

However, Phillip then corrected her, saying: "Budget, budget. Never cheap, never cheap."

Gok then added: "Affordable!"

Davina then apologised for her mistake, saying: "We're not allowed to say cheap? Sorry, I don't know the words. I'm just happy they're under £30!"

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Davina stood in for Holly Willoughby on Thursday
Davina stood in for Holly Willoughby on Thursday. Picture: ITV

Holly was absent from This Morning on Wednesday and Thursday, prompting Alison Hammond and Davina to stand in on those days respectively.

Alison said of her absence: "I'm here today standing in for Holly who is taking a well earned day off."

And, on yesterday's show, Phillip told viewers that she would be back on Monday, saying: "Davina is here today as Holly is having the day off, she'll be back on Monday."


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