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27 November 2018, 14:33
Holly Willoughby has doubled her usual salary thanks to her presenting stint on this year's I'm A Celeb...but how much is the This Morning star actually getting paid?
Holly, who joins Dec for the first time, has reportedly earned herself a multi-million pound payrise for her stand-in role, and is believed to be earning over £2.5 million for her hosting duties.
According to reports from the Daily Mail, she usually earns £2.5 million from ITV from her other presenting gigs, but this has now DOUBLED to a whopping £5 million.
A source revealed: "ITV want to make it clear that she is theirs and they are prepared to pay for it."
"With the exception of Ant and Dec, Holly is their most popular and well-known presenter - and they see her as their main appeal to the female market."
"She has got herself in a place where she can ask for what she wants and ITV will pay her what she is worth. Negotiations on a new contract will start imminently."
Holly Willoughby's reported net worth is around the £10 million mark, with the blonde beauty opting for various ventures outside of presenting, including writing children's books, interior design and partnerships with the likes of Coca Cola and M&S.