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Amazon Prime Day 2021 LIVE: Latest deals, discounts and offers - as they happen

21 June 2021, 08:33 | Updated: 21 June 2021, 15:33

Amazon Prime Day 2021 LIVE: Latest deals, discounts and offers - as they happen
Amazon Prime Day 2021 LIVE: Latest deals, discounts and offers - as they happen. Picture: Amazon

By Emma Clarke

Amazon Prime Day has arrived - promising great deals and offers on everything from tech gadgets and homeware, to beauty items and more!

Each year, Amazon offers Prime customers exclusive discounts on a wide range of products.

First set up in 2015, Prime Day has since become a highlight in many shoppers' diaries.

Initially designed to boost sales over the summer slump, last year the online retail giant reported a whopping 45.2% uplift on sales from the previous year, with $10.4billion-worth (£7.37billion) of goods bought globally.

The 48-hour event will see prices slashed on a number of tech gadgets, homeware, beauty items and more.

This year's Prime Day will see a big push towards smaller brands and businesses. Between 7-20 June, for example, Prime customers were offered £10 credit to use on items from small to medium-sized UK businesses.

The online marketplace has also pledged to donate five per cent of customers' first Prime Day purchase to their chosen charity, through its AmazonSmile initiative.

Follow along with our Amazon Prime Day 2021 live blog, as we reveal the best and biggest offers throughout the day.

via GIPHY

Latest Amazon Prime Day deals, live:

Remington Advanced Coconut Therapy Hair Curling Wand
Remington Advanced Coconut Therapy Hair Curling Wand. Picture: Remington

Heat things up with this Remington curling wand - now just £36.99!

Xgimi Halo Portable Android Projector for Home Outdoor Movie 4K
Xgimi Halo Portable Android Projector for Home Outdoor Movie 4K. Picture: Xgimi

Enjoy movie night with this Xgimi Halo Portable Android Projector

Amazon Prime Day laptop & tablet deals 2021: From ASUS to Lenovo
Amazon Prime Day laptop & tablet deals 2021: From ASUS to Lenovo. Picture: Amazon

Amazon Prime Day laptop & tablet deals 2021: From ASUS to Lenovo

Amazon Fire 7 Kids Pro tablet
Amazon Fire 7 Kids Pro tablet. Picture: Amazon

Screen time

This Amazon Fire 7 Kids Pro tablet currently has 45% off!

Buy here for just £54.99

Hosome Robot Vacuum Cleaner Sweep and Mop Cleaning 1900Pa, Super-Thin Wi-Fi Robotic Vacuum Cleaner
Hosome Robot Vacuum Cleaner Sweep and Mop Cleaning 1900Pa, Super-Thin Wi-Fi Robotic Vacuum Cleaner. Picture: Hosome

Tired of vacuuming? Why not get a robot to do it for you?

This Hosome sweep and mop vacuum cleaner is complete with smart self-charge capabilities and works on carpet and hard wood flooring.

Buy here

Series 6 Apple Watch
Series 6 Apple Watch. Picture: Apple

Right on time!

Save over £50 on this stunning Series 6 Apple Watch.

Buy here

Finish Powerball dishwasher tablets
Finish Powerball dishwasher tablets. Picture: Finish

Stock up on the basics with these Finish Powerball dishwasher tablets

100 tablets for just over a tenner!

Buy here

Best Amazon Prime Day tech deals for 2021
Best Amazon Prime Day tech deals for 2021. Picture: Amazon

Here are the best Amazon Prime Day tech deals for 2021

Bose Portable Smart Speaker
Bose Portable Smart Speaker. Picture: Bose

Turn up the feel good!

Listen to your favourite radio station (Heart ;)) on this portable Bose speaker.

Original price: £329.95

Discount: 32% off

Prime Day price: £224.99

Buy here

Apple TV (32GB, 4th generation)
Apple TV (32GB, 4th generation). Picture: Apple

What to watch?

Save yourself some money with this great Apple TV deal. There are loads of titles to choose from - including The Morning Show starring Jennifer Aniston and Reese Witherspoon.

Buy here

Amazon Ring & Blink deals: The best home security offers for Prime Day 2021
Amazon Ring & Blink deals: The best home security offers for Prime Day 2021. Picture: Amazon

Amazon Ring & Blink deals: The best home security offers for Prime Day 2021

Michael Kors Women's Chronograph Quartz Watch
Michael Kors Women's Chronograph Quartz Watch. Picture: Michael Kors

Kor(s), blimey!

This Michael Kors' Chronograph Quartz women's watch has 30% off.

Buy here

JVC Fire TV 40" Smart Full HD LED TV
JVC Fire TV 40" Smart Full HD LED TV. Picture: JVC

Looking for a new TV? Get 25% off this 40" JVC Fire TV now!

Original price: £329.00

Discount: 25% off

Prime Day price: £249.00

Buy here

Amazon's Echo Dot
Amazon's Echo Dot. Picture: Amazon

Amazon's Echo Dot currently has 50% off

Original price: £49.99

Discount: 50% off

Prime Day price: £24.99

Buy here

Philips Lumea Prestige IPL Hair Removal Device
Philips Lumea Prestige IPL Hair Removal Device. Picture: Philips

Go fuzz-free this summer with the Philips Lumea Prestige IPL Hair Removal Device

While salons have re-opened, there's no denying it's a cost-effective and easily solution to remove unwanted hair at home. This Philips IPL hair remover effectively reduces the amount, across a wide variety of hair types and comes with four different attachments.

Original price: £450.00

Discount: 33% off

Prime Day price: £299.99

Buy here

Chilly's is selling its stainless steel water bottles for a low price this Prime Day
Chilly's is selling its stainless steel water bottles for a low price this Prime Day. Picture: Chilly's

Keep it cool with this Chilly's water bottle

Get a 500ml stainless steel water bottle from Chilly's this Prime Day and enjoy 30% off - and cold water, of course!

Original price: £20.00

Discount: 30% off

Prime Day price: £14.00

Buy here

‎Oral-B Genius 8000 Electric Toothbrush in rose gold
‎Oral-B Genius 8000 Electric Toothbrush in rose gold. Picture: Oral B

Get squeaky clean with this Oral B electric toothbrush

This battery powered electric toothbrush comes with gum pressure control, a travel case, charger and a 2-week battery life. Choose between silver, black or rose gold.

Original Price: £279.99

Discount: 75% off

Prime Day price: £69.99

Buy here

Amazon slashes the prices on various Echo Dot smart speakers
Amazon slashes the prices on various Echo Dot smart speakers. Picture: Amazon

Amazon slashes its prices on Echo Dot smart speakers

How do I sign up to Amazon Prime?

It's simple!

You can choose from a monthly subscription, which costs £7.99 per month, or you can sign up for an annual membership costing £79. Sign up here.

As well as enjoying perks like same-day delivery, access to Prime Video titles and over 800,000 free e-books, members can use Amazon Music and will get exclusive Prime Day deals.

You also have the option of setting up a 30-day free trial - cancel anytime before the month is up and you will not be charged.

Amazon Prime Day shopping tips and tricks

  • Add items to your basket ahead of the event - that way you can snap up the items you desire before they sell out or offers end. It also means you avoid adding unnecessary items to your cart (we're all guilty of it!).
  • Make sure you're actually getting a good deal - it's easy to be enticed by percentage signs and capital letters, but make sure the items you are purchasing are actually on offer. It's advisable to take a look ahead of the event, to see what the recommended retail price is and to compare it with offers on Prime Day.
  • Download the Amazon app - it's super easy to use and will enable you to track Lightning Deals at the tip of your finger.

What are Lightning Deals and Deals of the Day?

As the name suggests, Lightning Deals are flash sales that are available for a short and fixed amount of time. There's often limited stock available, so be sure to act fast!

Deals of the Day, on the other hand, are spotlight deals on specific items and products that are valid for the whole day.

What are the best Prime Day deals to look out for?

Last year, the best tech deals included Amazon's own-brand items - such as the Echo Dot, Kindles and Fire HDMI sticks.

Other great tech discounts included smart TVs and headphones.

In terms of homeware deals, customers enjoyed great savings on coffee machines, vacuum cleaners, tower fans and more.

It's never just obscure brands that offer discounts on Prime Day - some big names in the mix include Oral-B, Beats, Marshall, Phillips, LG, Ray-Ban and more.