Amazon Prime Day 2021 LIVE: Latest deals, discounts and offers - as they happen
21 June 2021, 08:33 | Updated: 21 June 2021, 15:33
Amazon Prime Day has arrived - promising great deals and offers on everything from tech gadgets and homeware, to beauty items and more!
Each year, Amazon offers Prime customers exclusive discounts on a wide range of products.
First set up in 2015, Prime Day has since become a highlight in many shoppers' diaries.
Initially designed to boost sales over the summer slump, last year the online retail giant reported a whopping 45.2% uplift on sales from the previous year, with $10.4billion-worth (£7.37billion) of goods bought globally.
The 48-hour event will see prices slashed on a number of tech gadgets, homeware, beauty items and more.
This year's Prime Day will see a big push towards smaller brands and businesses. Between 7-20 June, for example, Prime customers were offered £10 credit to use on items from small to medium-sized UK businesses.
The online marketplace has also pledged to donate five per cent of customers' first Prime Day purchase to their chosen charity, through its AmazonSmile initiative.
Follow along with our Amazon Prime Day 2021 live blog, as we reveal the best and biggest offers throughout the day.
Latest Amazon Prime Day deals, live:
This Amazon Fire 7 Kids Pro tablet currently has 45% off!
Buy here for just £54.99
Tired of vacuuming? Why not get a robot to do it for you?
This Hosome sweep and mop vacuum cleaner is complete with smart self-charge capabilities and works on carpet and hard wood flooring.
Right on time!
Save over £50 on this stunning Series 6 Apple Watch.
Stock up on the basics with these Finish Powerball dishwasher tablets
100 tablets for just over a tenner!
Turn up the feel good!
Listen to your favourite radio station (Heart ;)) on this portable Bose speaker.
Original price: £329.95
Discount: 32% off
Prime Day price: £224.99
What to watch?
Save yourself some money with this great Apple TV deal. There are loads of titles to choose from - including The Morning Show starring Jennifer Aniston and Reese Witherspoon.
This Michael Kors' Chronograph Quartz women's watch has 30% off.
Looking for a new TV? Get 25% off this 40" JVC Fire TV now!
Original price: £329.00
Discount: 25% off
Prime Day price: £249.00
Amazon's Echo Dot currently has 50% off
Original price: £49.99
Discount: 50% off
Prime Day price: £24.99
Go fuzz-free this summer with the Philips Lumea Prestige IPL Hair Removal Device
While salons have re-opened, there's no denying it's a cost-effective and easily solution to remove unwanted hair at home. This Philips IPL hair remover effectively reduces the amount, across a wide variety of hair types and comes with four different attachments.
Original price: £450.00
Discount: 33% off
Prime Day price: £299.99
Keep it cool with this Chilly's water bottle
Get a 500ml stainless steel water bottle from Chilly's this Prime Day and enjoy 30% off - and cold water, of course!
Original price: £20.00
Discount: 30% off
Prime Day price: £14.00
Get squeaky clean with this Oral B electric toothbrush
This battery powered electric toothbrush comes with gum pressure control, a travel case, charger and a 2-week battery life. Choose between silver, black or rose gold.
Original Price: £279.99
Discount: 75% off
Prime Day price: £69.99
How do I sign up to Amazon Prime?
You can choose from a monthly subscription, which costs £7.99 per month, or you can sign up for an annual membership costing £79. Sign up here.
As well as enjoying perks like same-day delivery, access to Prime Video titles and over 800,000 free e-books, members can use Amazon Music and will get exclusive Prime Day deals.
You also have the option of setting up a 30-day free trial - cancel anytime before the month is up and you will not be charged.
Amazon Prime Day shopping tips and tricks
- Add items to your basket ahead of the event - that way you can snap up the items you desire before they sell out or offers end. It also means you avoid adding unnecessary items to your cart (we're all guilty of it!).
- Make sure you're actually getting a good deal - it's easy to be enticed by percentage signs and capital letters, but make sure the items you are purchasing are actually on offer. It's advisable to take a look ahead of the event, to see what the recommended retail price is and to compare it with offers on Prime Day.
- Download the Amazon app - it's super easy to use and will enable you to track Lightning Deals at the tip of your finger.
What are Lightning Deals and Deals of the Day?
As the name suggests, Lightning Deals are flash sales that are available for a short and fixed amount of time. There's often limited stock available, so be sure to act fast!
Deals of the Day, on the other hand, are spotlight deals on specific items and products that are valid for the whole day.
What are the best Prime Day deals to look out for?
Last year, the best tech deals included Amazon's own-brand items - such as the Echo Dot, Kindles and Fire HDMI sticks.
Other great tech discounts included smart TVs and headphones.
In terms of homeware deals, customers enjoyed great savings on coffee machines, vacuum cleaners, tower fans and more.
It's never just obscure brands that offer discounts on Prime Day - some big names in the mix include Oral-B, Beats, Marshall, Phillips, LG, Ray-Ban and more.