On Air Now
Early Breakfast with James Stewart 4am - 6:30am
18 January 2021, 09:31
Where is Holly Willoughby's dress from and how much does it cost?
And she's treating viewers to another beautiful look on the show today with a floral dress from Rixo.
The piece features an 80s floral print in blue and purple hues and a squared collar and thin ties at the collar.
It is also cut with a V-neckline with mid-length blouson sleeves and a full length skirt.
But Holly's dress doesn't come cheap as it costs £275 and comes in sizes XXS - XL.
While Holly has paired the look with staple black heels, wear with trainers or boots and a big jumper for the chilly winter months.
Following her success as a presenter on Dancing On Ice, Holly was brought in to replace Ferne Britton on This Morning in 2009 alongside Phillip Schofield.
The pair have been working on the show ever since from Monday to Thursday, while Ruth Langsford and Eamonn Holmes take over on a Friday.
The presenting duo also take the summer school holidays off, as well as half terms and Christmas. While they're away the likes of Rochelle Humes, Rylan Clark-Neal, Richard Madeley and Mark Wright have all stepped in.
Speaking after her partnership with M&S, Holly revealed the key to staying so effortlessly stylish."
"I've got to be comfortable," she confessed.
"Gone are the days where I'll put something on and be forever tucking it in or pulling it down. I can't bear that – it drives me bananas. There is not enough time in the day to tuck yourself in 50,000 times."
She also warned her fans ‘not to get hung up on sizes’, explaining: “Sometimes you'll find that even though you're a 12, you'll put on a jumper and it will be cut big and boxy, and you might think ‘I love this, but I'm going to wear it in a 10 or an 8 and then I'm going to tuck it in.’
"So, ignore sizes and just try stuff on: wear it how you want to wear it, not how the size dictates.”
Holly was unveiled as the face of Marks and Spencer's fashion campaign back in September 2018.
As the retailer’s brand ambassador, she originally picked out a selection of “must-haves” from the autumn collection which went on sale on 27 September that year.
The star was back in summer 2019 with her fifth collection with the brand called 'Holly Loves'.
And she recently shared photos from her brand new autumn 2020 collection, posing by her vegetable patch, while wearing a floral dress and chunky knit cardigan.
Angie Smith is an English celebrity and red carpet stylist and has been in charge of Holly’s style for over three years.
As well as Holly, she also chooses outfits for the likes of Rochelle Humes, Laura Whitmore and Christine Lampard.
Her website reads: "Angie Smith is a trusted and sought-after fashion and celebrity stylist who is known for her clean and timeless style that regularly sees her clients on ‘best dressed’ lists across many media titles."
Opening up about Holly’s changing style, Angie previously told the Daily Mail: "Holly was open to new ideas.
"The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, 'I’ve had my kids. I just need to change it up.'"