What is Alison Hammond's net worth? Career and earnings revealed
24 September 2025, 11:27
Alison Hammond's career has sky rocketed in recent years as she became a regular presenter for This Morning and The Great British Bake Off - so how has this changed her net worth? And how much is she paid?
This Morning, The Great British Bake Off and many sponsorship deals has made Alison Hammond one of the most highly sought-after presenters around at the moment.
With her career making big leaps in recent years, the popular TV presenter, who first found fame on Big Brother in 2002, has built a huge fan base thanks to her bubbly and down-to-earth personality.
But as Alison becomes one of the main presenters on This Morning, and has settled into her new role on The Great British Bake Off - what is Alison's net worth now?
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Here's a look inside her career including how much she's paid for This Morning, GBBO and other earnings.
What is Alison Hammond's net worth?
As of 2025, Alison is said to be worth between £1-4million which is largely due to her TV career and lucrative contracts.
Her main source of income is her This Morning role, which sees her present alongside Dermot O'Leary, and her job as GBBO co-host will also be lucrative.
Other TV shows she's starred on includes I'm A Celebrity (2010), Strictly Come Dancing (2014) and the Sugar Free Farm. Celebrity Great British Bake Off, Celebrity Masterchef Celebs Go Dating and Celebrity Stars In Your Eyes are also part of her reality TV CV.
Elsewhere, she took part in ITV's DNA Journey, hosted backstage footage at the BAFTAs and appeared on Ant and Dec's Saturday Night Takeaway and Celebrity Juice.
Alison has even had a movie cameo in Hotel Transylvania 3 and taken part in Christmas pantos which offer generous pay cheques.
Alison also hosted a BBC dance show called Clear The Dancefloor.
Crown Bingo and DFS Furnishings have also been two of her biggest sponsorship deals.
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How much is Alison Hammond paid for This Morning?
After stepping up and taking a more senior presenting role on This Morning, she is allegedly paid £600,000 a year.
Alison originally joined the This Morning team in 2003 as their showbiz reporter where she famously caused chaos with her fun and hilarious interviews.
In 2020, she was confirmed to take over from Ruth Langsford and Eamonn Holmes where she presents with Dermot O'Leary.
How much is Alison Hammond paid for The Great British Bake Off?
Alison was a welcome addition to the GBBO team which she joined in 2023. She worked alongside Paul Hollywood, Prue Leith and Noel Fielding.
Noel is reportedly paid £200,000 for his role on the show but Alison's salary hasn't been disclosed.
How did Alison Hammond become famous?
Alison's decision to appear on Big Brother 2002, where she came fourth, has led to her huge success.
Her personality and ways won over many viewers and TV bosses as she signed to This Morning the year after.
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