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4 November 2022, 11:21
Holly Willoughby cracks cheeky joke during Christmas toy segment on This Morning
This Morning viewers complained about the price of the toys included in the Christmas segment.
This Morning has received backlash over as recent shopping segment.
While the segment included some great presents for little ones, viewers were left angry by the high price points of the toys.
This comes as the cost of living crisis continues to put families up and down the country in financial trouble.
The segment included a Play Doh play set which retails at £99.99, a wooden sorting cart for £74.99, a Little Live Pets Mama Surprise for £64.99 and a Tech JotBot Robot for £50.
Some of the cheaper items in the segment included a cooking set for £10, a potion maker for £29.99 and a fairy garden for £20.
Some viewers took to Twitter during the segment to complain about the price of the items included, branding the show 'tone deaf' around the cost of living crisis.
One person commented online: "Maybe they could have done an item on toys that don’t break the bank?"
Another posted: "Not reading the room again with the prices of these toys #ThisMorning."
A third wrote: "This item is so tone deaf. Where are the toys for a fiver or a tenner to help parents stretch their budgets? Not everyone has hundreds of pounds to spend at Christmas #ThisMorning."